Introduction to Digital Marketing –
Digital marketing refers to the use of digital channels, technologies, and strategies to promote products, services, or brands to target audiences. Unlike traditional marketing (TV, radio, print), it focuses on online platforms where people spend most of their time—such as search engines, social media, websites, email, and mobile apps.
Why CraftEdge –
CraftEdge’s Digital Marketing program is designed as a career launchpad, not just a course. With a job-focused, AI powered curriculum, hands-on projects, 1:1 mentor guidance, and strong placement support, students graduate with real portfolios, practical experience, and confidence to land roles in SEO, social media, paid ads, and analytics. It bridges the gap between learning and employment, making you industry-ready from day one.
What you’ll learn
- Marketing Fundamentals & Digital Transformation
- Advanced SEO Strategy
- Paid Advertising & AI Campaigns
- Social Media & Content Marketing
- Lead Generation & CRM
- Email Marketing & AI Automation
- Advanced Analytics & Data Visualization
- E-Commerce & Conversion Rate Optimization (CRO)
- Retention, Loyalty & Growth Marketing
- Brand Strategy & Performance Branding
- Compliance, Ethics & Data Privacy
- E-Commerce & Conversion Rate Optimization (CRO)
- Retention, Loyalty & Growth Marketing
- Brand Strategy & Performance Branding
- Compliance, Ethics & Data Privacy
- Predictive Analytics & AI Reporting
- Marketing Automation & AI Workflows
- Social Commerce & Influencer Marketing
- Product Marketing & Product-Led Growth (PLG)
- Meta Andromeda
- Metaverse Marketing (AR/VR & Virtual Experiences)
- Growth Optimization & Measurement
- Capstone Planning
- Capstone Execution
- Certification Bootcamp (Google Ads, HubSpot, GA4)
- Career Preparation & Portfolio Building
